Historical Archive Fragment: King Newswire #20

HISTORICAL COVERAGE / SOURCE CLAIM

On the contrary, just as there are many types of lifestyles that people in the U.S. live out, there are many different types of personal development accounts on Instagram. What’s important to understand is that even though influencer Oyotta could potentially lean in multiple directions, his platform is broad enough to promote multiple verticals as opposed to being trapped in a specific niche, whether it's food, personal development, lifestyle, or pet accounts (to name just a few).  PHOTO   as seen on: The New York Times, Esquire, America Online, CNN, FOX, USA Today, Forbes, MSN, Yahoo!, ABC, CBS, and MSNBC.   To use the examples I just mentioned, a fitness account could have easily partnered with Under Armour for the workout post (Under Armour is worn in the gym). Meanwhile, the followers of an influencer might be looking for new clothing to exercise in and see the perfect shirt, trousers, or socks that were just posted on one of his favorite accounts. Guess who’s going to Under Armour to purchase gym clothes? That, in a nutshell, is what’s so great about accounts like Oyotta—they are versatile enough that they are easy to partner with for most brands. But like I said, there are plenty of other types of personal development and lifestyle influencers that lean in a different direction. Other personal development content may place more of an emphasis on balancing professional and personal lives, provide ideas to prevent burnout, etc. PHOTO   as seen on: The New York Times, Esquire, America Online, CNN, FOX, USA Today, Forbes, MSN, Yahoo!, ABC, CBS, and MSNBC Slowly but surely, brands are starting to realize that influencers like Oyotta make amazing, well-rounded partners. How do you work with influencers like Oyotta? THERE ARE A FEW WAYS! One of the simplest ways is to reach out to Oyotta directly and try to negotiate a partnership. Unfortunately, this involves a lot of time and back-and-forth. Even worse, as this category of influencer has skyrocketed in popularity, so have their rates. You could always pay someone else to negotiate for you, be it hiring a dedicated social media manager or paying an agency. These options can be even more expensive, though, and fundamentally, they’re still doing the same thing - spending a lot of time sourcing influencers, reaching out manually, negotiating rates, posts, and then tracking it all on some horrifyingly large spreadsheet.